Play Action Leadership: Learning Strategic Change Moves (Speaker: Heather Walter)
Here’s the thing about change: most leaders try to push through resistance head-on. They announce the initiative, build the deck, get the buy-in, and then wonder why six months later nothing actually moved. It’s not because the strategy was wrong. It’s because the play was too obvious.
In football, a play action pass works because the quarterback fakes the handoff. The defense reacts to what they see — and that’s exactly when the real move happens. The best leaders do the same thing. They read the field. They manage where attention goes. They execute strategically — not by forcing momentum, but by redirecting it. Play Action Leadership is where you learn to think like that. How to read your organizational defense. How to time your moves. How to stop pushing against resistance and start using it. Whether you’re navigating a culture shift, a team that’s stuck, or a change initiative that keeps stalling — this is the strategic layer underneath it all. This is for leaders who keep running the same play and getting the same result. Managers trying to drive change inside systems that weren’t built for it!
A/V requirements: LCD Projector and Screen